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Love Potion #10



Author:

Susan Holt
Life Sciences Learning Center
University of Rochester
sholtbmn@aol.com

Abstract:

In this case study, students are asked to consider whether there is evidence to adequately support a series of scientific claims made in an advertisement for pheromones. The case teaches students about the scientific method and the process of science. Designed for use in advanced, average, and below average high school (grades 9-12) biology classes, it could also be used in AP Biology or in an introductory college biology course.

Objectives:
  • Understand that biological processes are thought to play a role in human behaviors.
  • Apply skepticism in evaluating whether scientific evidence supports claims.
  • Design an experiment to fairly test an advertising claim.
Keywords: Pheromones; sexual attractants; experimental design; scientific literacy; advertising
Topical Area: Pseudoscience, Science and the media, Scientific argumentation, Scientiific method
Educational Level: High school, Undergraduate lower division
Formats: PDF
Type/Method: Discussion
Language: English
Subject Headings: Biology (General)  
Date Posted: 04/24/02
Date Modified: N/A
Copyright: Copyright held by the National Center for Case Study Teaching in Science, University at Buffalo, State University of New York. Please see our usage guidelines, which outline our policy concerning permissible reproduction of this work.

Teaching Notes


Case teaching notes are intended to help teachers select and adopt a case. They typically include a summary of the case, teaching objectives, information about the intended audience and how the case may be taught, a case analysis or answer key, and references.

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