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A Can of Bull
Do Energy Drinks Really Provide a Source of Energy?
Merle K. Heidemann
This case study is designed to teach students at various levels about large biomolecules, nutrition, and product analysis. Students conduct a biochemical analysis of several popular energy drinks on the market, which many students purchase at fairly high prices, and determine whether these products nutritionally match their marketing claims. The case can be used as a review of basic biochemistry and nutrition for upper level students in physiology, biochemistry, or nutrition courses, or to introduce this information in introductory level courses in these disciplines.
|Keywords:||Energy drink; metabolism; food energy; glycolysis; stimulant; caffeine; substance use; nutrient; calorie; Krebs cycle; oxidative phosphorylation; adenosine triphosphate; ATP; Citrus Blast; Red Bull; Adrenaline Rush; Impulse; advertising; marketing claims|
|Topical Area:||Scientific argumentation, Science and the media|
|Educational Level:||High school, Undergraduate lower division, Undergraduate upper division|
|Subject Headings:||Biochemistry Nutrition Physiology Biology (General)|
|Copyright:||Copyright held by the National Center for Case Study Teaching in Science, University at Buffalo, State University of New York. Please see our usage guidelines, which outline our policy concerning permissible reproduction of this work.|
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