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Irradiation

Is it Consumer-Friendly?



Author:

Swamy Anantheswaran
Department of Food Science
Pennsylvania State University
rca3@psu.edu

Abstract:

“Leo Altamari,” CEO of Kutztown Meat Packing Corporation, has just come back from his Monday morning staff meeting, where the major agenda item was a discussion about the irradiation of meat products.  Leo must decide whether his company should pursue meat irradiation, weighing the expense of the technology and the wariness of many consumers, even though research has shown it to be an effective means of eliminating E. coli contamination in meat products.  Developed for an introductory food science course, the case introduces students to consumer perceptions and beliefs about food irradiation and teaches them how the food industry evaluates new processing technologies from a business perspective.

Objectives:
  • To introduce students in food science to consumer perceptions and beliefs on scientific topics.
  • To teach students how the food industry evaluates processing technologies from a business perspective.
  • To highlight to students in food science the importance of working together with marketing professionals and to expose them to strategies for consumer education programs.
Keywords: Irradiation; irradiated meat; beef; hamburger; E. coli; food contamination; food processing
Topical Area: Policy issues, Regulatory issues, Social issues
Educational Level: Undergraduate lower division
Formats: PDF
Type/Method: Discussion
Language: English
Subject Headings: Food Science / Technology   Business / Management Science  
Date Posted: 11/16/00
Date Modified: N/A
Copyright: Copyright held by the National Center for Case Study Teaching in Science, University at Buffalo, State University of New York. Please see our usage guidelines, which outline our policy concerning permissible reproduction of this work.

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