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A Lake Runs Through It . . . Or Is It a River? Or Something Else?



Co Authors:

Christine A. Lai
Business Department
Buffalo State College
laica@buffalostate.edu

Julio C. Rivera, Jr.
Department of Geography and Earth Science
Carthage College
julio@carthage.edu

Abstract:

In the late 1990s, the town of Tempe, Arizona, proposed developing the dry riverbed of the Salt River into a lake that would become a recreational and economic focal point for the city as well as a potential tourist destination. The project presented a number of challenges and issues. In this case study, students learn about, and then use, a marketing strategy analysis framework known as SWOT to analyze the project in terms of market opportunities and threats and organizational strengths and weaknesses. The case was developed for use in a course in economic geography, but could be adapted to courses in environmental science and urban planning/geography, for example.

Objectives:
  • Define the four components of a SWOT framework.
  • Identify the SWOT framework components within the present case study.
  • Make an informed problem solving decision.
  • Identify other situations/cases where the SWOT framework could be utilized.
Keywords: SWOT; Tempe; Salt River; urban planning; cost benefit analysis; marketing strategy; strategic marketing; water resources; Rio Salado;
Topical Area: Policy issues
Educational Level: Undergraduate lower division, Undergraduate upper division
Formats: PDF, PowerPoint
Type/Method: Role-Play
Language: English
Subject Headings: Business / Management Science   Civil Engineering   Economics   Hydrology  
Date Posted: 5/10/2006
Date Modified: N/A
Copyright: Copyright held by the National Center for Case Study Teaching in Science, University at Buffalo, State University of New York. Please see our usage guidelines, which outline our policy concerning permissible reproduction of this work.

Teaching Notes


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Answer Key


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Supplemental Materials


As explained in the teaching notes for this case study, the two PowerPoint presentations below can be used in conjunction with this activity.

  Proposed Project
  SWOT Analysis



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