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A Lake Runs Through It . . . Or Is It a River? Or Something Else?


Author(s)

Christine A. Lai
Business Department
Buffalo State College
laica@buffalostate.edu
Julio C. Rivera, Jr.
Department of Geography and Earth Science
Carthage College
julio@carthage.edu

Abstract

In the late 1990s, the town of Tempe, Arizona, proposed developing the dry riverbed of the Salt River into a lake that would become a recreational and economic focal point for the city as well as a potential tourist destination. The project presented a number of challenges and issues. In this case study, students learn about, and then use, a marketing strategy analysis framework known as SWOT to analyze the project in terms of market opportunities and threats and organizational strengths and weaknesses. The case was developed for use in a course in economic geography, but could be adapted to courses in environmental science and urban planning/geography, for example.


Objectives

  • Define the four components of a SWOT framework.
  • Identify the SWOT framework components within the present case study.
  • Make an informed problem solving decision.
  • Identify other situations/cases where the SWOT framework could be utilized.

Keywords

SWOT; Tempe; Salt River; urban planning; cost benefit analysis; marketing strategy; strategic marketing; water resources; Rio Salado;

Topical Areas

Policy issues

Educational Level

Undergraduate lower division, Undergraduate upper division

Format

PDF, PowerPoint

Type / Methods

Role-Play

Language

English

Subject Headings

Business / Management Science  |   Civil Engineering  |   Economics  |   Hydrology  |  


Date Posted

5/10/2006

Teaching Notes

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Teaching notes are intended to help teachers select and adopt a case. They typically include a summary of the case, teaching objectives, information about the intended audience, details about how the case may be taught, and a list of references and resources.

Supplemental Materials

As explained in the teaching notes for this case study, the two PowerPoint presentations below can be used in conjunction with this activity.


  proposed_project.ppt

  2-swot_analysis.ppt

Answer Key

Answer keys for the cases in our collection are password-protected and access to them is limited to paid subscribed instructors. To become a paid subscriber, begin the process by registering.

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